International Business Strategy Essay Example | Topics and Well Written Essays - 1750 words - 1

International Business Strategy - Essay Example Howard Schultz turned out to be the key success factors of the company. Such decision is discussed in this section. Product diversification to customer segment (Explanation Using Ansoff Model) Throughout the 90’s and the 00’s In order to target new customer segments Starbucks decided to go for product diversification. In 1994 Starbucks and PepsiCo entered in to a joint venture, which is now known as the North-American Coffee Partnership to sell product closely related to coffee in cans and bottles. Thus the Starbucks catered to a whole new customer segment. In 1998 the company allowed Kraft foods to become a licensed provider of the Starbucks ground coffees and whole bean across US. In this case Starbucks ensured product quality, while Kraft foods took care of promotion and distribution. In 2008 Starbucks struck a partnership with Apple iTunes and started providing pick of the week music card in the 7000 stores (Henry, 2008, p.131). The diversification strategy can be w ell explained by using the Ansoff Product grid matrix. The four key elements of the product matrix grid are market penetration, Market Development, Product Development and Diversification. Among these Starbucks went for diversification as the company launched new product in a new market. Here it may be added that although Starbucks provided new products, but the core product remained the same. Rather the company went for augmentation. This also meant that the company used concentric diversification instead of conglomerate diversification, because the company added new product s hat was similar in nature keeping the core product i.e. Coffee in mind. Store Expansion Strategy to achieve Market Expansion (Explanation Using Different Market Entry Modes and Strategic Actions) Even before becoming the President and CEO of the company Mr. Schultz had a vision to expand the business of the company. This was one of the key reasons for which Mr. Schultz bought the company. In the early 90†™s the company began the geographic market expansion strategy. The management of the company decided to work on a hub and spoke model to expand the market. In this case the major cities acted as a hub. It had specialist teams of professionals located in the hub. As a number of stores opened in the hub the company decided to open additional stores in the surrounding cities. The stores in the surrounding cities were monitored by the team of professional located in the hub cities. Due to such strategies very soon the company had a blanket of retail stores in the major as well as surrounding cities of the country (Wenderoth, 2009, p. 145). In the mid 90’s as a part of the expansion strategy the company got in to licensing agreements to cover those locations where the company may not able to have own outlets. The company entered into a licensing agreement with Marriot host international hotel operates in airport locations. Once the company had established a strong store network in United States the company decided to venture internationally. There were various options available in front of the company which

Lung Cancer Physiology Research Paper Example | Topics and Well Written Essays - 500 words

Lung Cancer Physiology - Research Paper Example In addition to lung cancer, being the most common type of cancer, it is also often tough to treat. This paper seeks to analyze the physiology of lung cancer, as well as the diagnosis and treatment process. Smoking is one of the major causes of lung cancer as it consists 80% of all reported cases of lung cancer. When smoking, an individual is considered to be absorbing more than 4000 cancerous chemicals. Even the nonsmokers are at risk of contracting lung cancer through passive smoking. Second hand smoking is considered as bad as first hand smoking itself. Radon is also a leading cause of cancer (Sebti & Jove, 2010). Radon is a radioactive gas that is invisible and odorless. Radon is a chemical found on the surface of the earth. When anybody gets in contact with the chemical, the effect is the same as smoking itself. Other ways that people can contract lung cancer is through having contact with carcinogens. The diagnosis of lung cancer can be through physical examination and history. In this, the signs and symptoms of lung cancer can be detected. The x-ray chest scan is the most common means of detecting lung cancer. The chest X-ray technique frequently encompasses an outlook from the back to the front of the torso as well as an outlook from sideways (Petricoin III et al, 2012). Computerized tomography (CT) and computerized axial tomography (CAT) scans may be done on the abdomen, chest, brain to check for metastatic, and lung cancer. The analysis of lung cancer constantly necessitates verification of malicious cells by a pathologist. This is even when indications and X-ray examinations are apprehensive for lung cancer. Treatment of lung cancer can be done in many different ways. Lung cancer can be treated through surgery. Surgery is usually done in stage, one, and two. It is done through removal of tumors. Radiation therapy is also another form of lung cancer treatment. This can treat both SCLC and

A Jetstar Asia Airways Marketing Audit Tourism Essay

A Jetstar Asia Airways Marketing Audit Tourism Essay 1. Introduction Jetstar Asia Airways is a low-cost budget airline operating in the South East Asian region. Its mother company Australias Qantas Airways found it in 2003. Unlike Jetstar in Australia, Jetstar Asia is majority Singapore in which a Singapore investment company, Temasek Holdings Limited holds 19 per cent of shares, two Singaporean businesspersons possess 32 percent, and the remaining 49 per cent of shares belongs to Qantas Group. The company is known as an airline to offer low fares, all day and every day to South East Asia customers. It has received several valuable awards, such as Best Brand Experience for Low Cost Carrier (2006), Best Low Cost Airline, Southeast Asia and Asia (2006, 2008), Top 10 Airlines by Passenger Carriage (2006, 2007), Best Asian Low-Cost Carrier (2006, 2007). The first Jetstar Asia Airways flight took off for Hong Kong on December 13, 2004. Jetstar Asia and Valuair Airways Limited were merged on July 22, 2005 (Jetstar, nd). With a fleet of seven A320 aircrafts, Jetstar Asia now offers up to 126 weekly flights from Singapore to 17 destinations in ten Asian countries. It is planning to increase capacity by more three A320 aircrafts by early next year and add destinations in India and China. This marketing study aims to provide the Jetstar Asia Airways current marketing environment. It will use primary data and secondary data and analyse SWOT and PESTEL to make clearly internal and external marketing environment. Primary data is survey of 50 people who are concerning budget airline. Secondary data is used from books, journals and websites. The report also discuss about the current market plan of Jetstar Asia Airways. From the audit process, recommendations will come out for improving Jetstar Asia Airways marketing performance in existing competitive aviation environment. 2. Background Today, global aviation industry has been divided into three major categories (Lelieur, 2003). The first category consists of large network carriers, such as United Airlines, American Airlines, and Delta in the United States; Air France, British Airway, Lufthansa in Europe. The second one is the middle size carriers such as KLM and SAS in Europe. The final category is the low cost carriers, such as Jet Blue, Westjet in North America; Virgin Blue and Australian Airlines in Australia; Ryanair, EasyJet, and Air Berlin in Europe; Air Asia, Oasis Hong Kong Airline, Jetsatr Asia Airway, and Tiger Airway in Asia Pacific. According to Weiss (2008, p.84), Low-cost carriers, also known as a no frills or discount airlines, offers low fares in exchange for eliminating many traditional passengers services. These airlines have a lower cost structures than competitors. They often operate a single passenger class and fleet, reducing training and servicing costs. In recent years, the low-cost carriers (LLCs) phenomenon has become more popular in aviation industry. The low cost airline business has experienced surprising growth in term of passengers carried and aircraft ordered. LLCs are likely to keep their price down thoroughly online booking as well as providing the minimum level of onboard services. They can be seen as a new big success in the world airline industry. According to OAGs Quarterly Airline Traffic Statistics (2007), low cost international flights have increased 20% year by year. Asia Pacific witnessed a dramatic growth in low cost sector, with an increase from 3,900 flights and 600,000 seats in 2001 to 61,000 flights and 9.2 million seats in 2007 (Abacus, 2008). The Asia Pacific low cost market now has accounted for 12% of all flights and all seats. Many Asian countries such as Singapore, Malaysia, India has opened up LCCs to attractive a large number of passengers. As an affirmation about Jetstar Airways prospect, Geoff Dixon , CEO of Qantas Airways Ltd said: Were very confident about the timing of the launch of this airline. I dont know where other airlines will end up but I can assure you Jetstar Asia will be around in four years time and will be profitable, so Temasek and our other investors can be confident. (2004). Jetstar Asia has announced its revenue increases 20% for the year ended 31 March 2008 (Jetstar, nd). These proves that low fares has become attract more travellers. The expectation of Jetstar Asia Airways about the worlds largest potential aviation market is coming true. 3. External analysis 3.1. The micro-environment 3.1.1 Description of the market (i) The world aviation market According to the International Air Transport Association (IATA), the worlds airlines are expected to lose US$2.5 billion in 2009. Industry revenues are expected to decline to US$501 billion. This a fall of US$35 billion from the US$536 billion in revenues forecasted for 2008. This drop in revenues is caused by the economic crisis and the outbreak of the H1N1 epidemic. These aspects affect to the psychology of the travelers. Yields will decline by 3.0 percent (5.3 percent when adjusted for exchange rates and inflation). Passenger traffic is expected to decline by 3 percent following growth of 2 percent in 2008. This is the first decline in passenger traffic since the 2.7 percent drop in 2001. Industry profits, US$ billion 2006 2007 2008F 2009F 2006 2007 2008F 2009F Operating profits Net profits Global 15.0 19.7 1.1 3.9 -0.1 12.9 -5.0 -2.5 excluding restructuring costs 3.6 12.9 -5.0 -2.5 Regions North America 7.3 9.3 -0.3 3.6 -2.6 5.3 -3.9 0.3 excluding restructuring costs 1.0 5.3 -3.9 0.3 Europe 5.2 6.4 1.5 0.7 1.8 5.4 -0.1 -1.0 Asia-Pacific 1.8 3.5 -0.1 -0.6 0.9 2.1 -0.5 -1.1 Middle East 0.0 0.0 -0.1 0.0 -0.1 -0.1 -0.1 -0.2 Latin America 0.5 0.4 0.1 0.1 0.1 0.1 -0.1 -0.2 Africa 0.1 0.1 0.0 0.0 -0.2 0.1 -0.3 -0.3 Source: ICAO data to 2007. IATA 2008-09 forecasts. Excludes fresh-start items. Asia-Pacific is the region most decreased in the aviation yield with the drop is forecast about US$1.1 billion As this report demonstrates, the annual average growth rates of aviation in Asia-Pacific drop dramatically form 7.5% in 2006 to -2.5% in 2009 (forecast). All these information are uncomforted to the airline firm in the Asia-Pacific area. It is probably because the aviation market shrank in the future. Annual average growth rates, % 2006 2007 2008F 2009F 2006 2007 2008F 2009F Traffic volume (tkp) Capacity (atk) Global 5.3 5.3 0.9 -3.6 4.1 5.0 2.0 -2.5 Regions North America 2.7 3.5 -1.3 -4.8 0.5 3.2 -0.1 -5.7 Europe 4.9 2.1 1.1 -3.6 3.9 3.5 1.7 -2.5 Asia-Pacific 7.5 7.8 0.6 -2.5 6.7 6.9 2.3 -0.5 Middle East 11.8 16.4 7.6 1.2 12.6 14.5 7.4 4.9 Latin America -3.4 9.9 1.5 -4.1 1.6 6.9 3.4 -0.2 Africa 7.0 4.5 -1.9 -3.6 1.8 5.8 -3.4 -2.5 Source: ICAO data to 2007. IATA 2008-09 forecasts. Domestic and international traffic. Includes passenger and cargo by weight. (ii) Jestar Asia Airways market Jetstar Asia Airways operates as a low-cost airliner in South-East Asia. In a recent report, the Centre for Asia Pacific Aviation (CAPA) predicts that low-à ¢Ã¢â€š ¬Ã… ½cost carrier will see increased demand in terms of both traffic-growth à ¢Ã¢â€š ¬Ã… ½and earnings this year, compared to traditional airlines.à ¢Ã¢â€š ¬Ã… ½ Stormy conditions in 2008 have already helped the low-cost segment gain a à ¢Ã¢â€š ¬Ã… ½larger share of global aviation, according to the CAPA report. Now predicted à ¢Ã¢â€š ¬Ã… ½tougher economic conditions and lower fuel prices will give the sector a major à ¢Ã¢â€š ¬Ã… ½advantage in 2009. (Sharjah, 2009) According to Adel Ali, Chief Executive Officer of Air Arabia, the low cost model is uniquely attractive in these challenging economic times. According to Chief executive officer of Jetstar Asia Airways, Chong Phit Lian, the low-cost carrier is currently filling about 70 per cent of seats, compared with about 60 per cent last year. In the dark time of the economic crisis, this is the good sign for the low cost budget airline like Jetstar Asia. 3.1.2 Competitors analysis Operating in the low cost airline market in the tendency of almost of airline firm extend the low cost field brings to Jetstar Asia many competitors. Examine in the aspect of low cost airline field and operation area, Jetstar Asia has three main competitors: Tiger Airway, Lion Air, and AirAsia. Tiger Airway (Singapore): Fleet size: 10 Destinations: 27 Parent company: Tiger Aviation Company slogan: Get The Real Deal Headquarters: Singapore Tiger Airways is a low-cost airline based in Singapore, with its primary hub at Singapore Changi Airport. This is the main competitor of Jetstar. While Jetstar Asia was not very successful in the market, Tiger Airways with its strong business model had managed to make an impact in the highly competitive low-cost market. Tiger Airways mostly served secondary cities. This helped it challenge the markets, which are ignored by the major carriers. In addition, Tiger Airways followed a strict no-frills model to offer the lowest fares possible to its passengers Strengths Weaknesses Low cost operations Good position in customers mind Internet booking and e-payment Focuses on secondary city Intelligent strategic Fast development High reputation (win many awards for the low cost airline) Service resource is limited by lower costs Heavy reliance on outsourcing New entrants to provide the price-sensitive service Customer complaint Lack of destination Small fleet Lion air Fleet size: 42 Destinations: 40 Company slogan: We make people fly Headquarters: Jakarta, Indonesia Lion Air is Indonesias largest private carrier and Asias first hybrid carrier, which offers both economy and business class seating, based in Jakarta, Indonesia. Strengths Weaknesses Low cost operations Diversity of destination Huge of fleet size Maintain free meal despite the low cost. Service resource is limited by lower costs Heavy reliance on outsourcing New entrants to provide the price-sensitive service Do not have e-payment. AirAsia Fleet size: 75 Destinations: 66 Company slogan: Now Everyone Can Fly Headquarters: Kuala Lumpur. AirAsia is a low-cost airline based in Kuala Lumpur, Malaysia. It operates scheduled domestic and international flights and is Asias largest low fare, no frills airline. Strengths Weaknesses Low cost operations Fewer management level, effective, focused and aggressive management Simple proven business model that consistently delivers that lowest fares Penetrate and stimulate to potential markets Multi-skilled staffs means efficient and incentive workforce Huge fleet size provide many destination Have 3 secondary hubs Internet booking and e-payment Service resource is limited by lower costs Government interference and regulation on airport deals and passenger compensation Brand is vital for market position only fixed with asia Heavy reliance on outsourcing New entrants to provide the price-sensitive service Generally compare between Jetstar Asia and three main competitors we can recognize that Tiger Airway is the direct competitor and now is leading the low cost carrier in the South East Asia aviation market. However, recently, Tiger Airway has to face with some problems form the customers (Mathaba, 2009, Singsuply, 2009) because of their bad service. With the supply from the parent company, Qantas Airline, this is the time for Jetstar to challenge Tiger Airway. 3.2. The macro-environment: PEST analysis PEST analysis is a common tool for analysing an organisations macro-environment to identify those factors that might increase the potential for crisis. (Elliott, Swartz and Herbane, 2002). These include political, economic, social and technological factors and the analysis examines the impact of each of them on the business. 3.2.1 Political environment Singapore now is as a political stability nation. It has become the prosperous nation with a widespread network of trading links. So far, Singapore political stability has leaded to a high rate of economic growth. As one of Asia most stable economics, many Singapore companies have developed well. Singapore economic has been developing services industries such as wealth management and tourism, aviation industry. Singaporean airline industry plays a key role in Singaporean economy. It now includes mainstream Singapore Airlines and two low cost airlines Tiger Airways and Jetstar Asia Airways. However, September 11th terrorist attack event in United States caused significant falling in travelling. Besides, the political instability in South East Asia region, such as Thailand, Indonesia, and Malaysia influenced negatively on aviation industry in Asia areas. 3.2.2 Economic environment The economic environment consists of factors that affect consumer purchasing power and spending patterns.(Kotler and Armstrong, 2009, p103). These following analyses will show how economic factors have an effect on aviation industry. In recent years, global economic crisis has pushed the trade-service dependent countries into worst recession. The world travel market has also been affected in this crisis. According to International Air Transport Association, due to economic recession, the global passenger traffic will decrease by 3% in 2009 and not growing above 4% until 2011 (IATA, 2008). Another major factor effects strongly on airline market, especially budget airlines, that is the increase in fuel price. From 2004, the oil price surge was a result of three main factors: increased demand, a small global excess of production capability, and the fear of supply disruption. The fuel cost increase caused of 36% rising of airline operating costs in 2008. The deadly combination of falling demand and high oil prices made a plunge of aviation industrys profitability, approximately losses of US$10.4 billion in 2008. At the same year, Asia Pacific airline industry incurred losses US$ 300 million (IATA, 2009). 3.2.3 Social environment Trends in social factors are significant component of the PEST analysis for airline industry. Firstly, some factors such as advanced medical provisions and low ratio at birth have allowed people to live longer. The average age of the population has been increasing steadily. Thus, the products that airlines offer concerning to older and disabled passengers who need help at airports. Besides, traditional family structure has been changing in today modern society. The increase of divorce rate as well as number of single-parent family has become contemporary trend that travel industry has to do to accommodate. They can be promotional and product planning policies, which offer to those who are singles or one-parent family. Furthermore, the changes in the job market have impacts for airline marketing policies. Due to work pressures, executives often have to make a day-return trip instead of two days. This has become more important for short-haul markets. 3.2.4 Technological environment As an advanced technology, Internet now plays an important role in airlines industry. All airlines have websites that allow customers to book air ticket online. In making reservation, customers can also select their seat. Utilization of internet in aviation industry brings benefits for both airlines and passengers based on cost saving. With PEST analysis as above, marketing environment of Jetstar Asia Airways has just evaluated to consider how the company operates in the todays changing environment. 4. Internal analysis 4.1. Segmentation Target Positioning 4.1.1 Market segmentation Jetstar has based on various variables to consider: Geographic segmentation: Jetstar offers flight to various destinations, such as Bangkok, Ho Chi Minh City, Hong Kong, Kuala Lumpur, Manila, Phnom Penh, Siem Reap, Singapore, Taipei, and Yangon. (Jetstar, 2009) Demographic segmentation: Jestar focuses on low-income customers, who want to travel to other countries for purpose visiting, business or studying. This segment is majority of the regularly travel by air and Jetstar can get a profitability significant through a pricing strategy efficiently to retain loyal passengers and attract new customers. Behavioral segmentation: Jetstar applies many promotion prices on special occasions to attract customers and Jestar calculates the number of passenger in seasons. Especially, in summer occasions, Christmas and Happy New Year holidays, passengers have a lot of free time so that many people go travelling or come back their home. Psychographic Segmentation: Passengers are willing spend much time to care about low-price and safety airline where they will go. Besides standard ticket price, Jetstar gives a lot of options ticket so that customers can be a flexible choice to reduce price, for examples: food, insurance, baggage, etc. 4.1.2 Targets Among many competitions, Jetstar knows that they need to get a flexible strategy to achieve success and have a service closely with the highest customer satisfactions. Jetstar has many various target markets such as low fares, expand destinations, and increase flight frequencies, minimize operation costs, focused on customer services, optimize revenue and develop new revenue streams. Furthermore, Jetstar has a marketing strategy well through mass media and telecommunication systems such as internet, television, newspaper, etc. Besides, Jetstar invests in brand name to become a strong brand. 4.1.3 Position Jetstar is a low-price carrier in the world. Jetstar has become a favorite brand with low fare, low operation cost, high safety, servicing well and friendly in loyal customer in the world. However, to retain customers mind, Jetstar has to face many completions carriers such as Lion air, AsiaAir, Tiger airways, etc through a flexible and lowest-price strategy. 4.2 Marketing plan 4.2.1 Product The product is the most important aspect of the marketing mix. The product strategies made by Jetstar Asia Airways are mainly aimed to reduce costs so that the company can provide low fares to customers, because in the downturn the number of people who prefer low-cost carriers is increasing. Firstly, Jetstar Asia only launches routes whose flying distance are within five hours from Singapore, such as Hong Kong, Taipei, Bangkok, etc (Jetstar, nd). Because flying close, aircraft can return to base in one day. It can help to save many costs, including expenses of aircraft staying at foreign airports and expenditures spending on accommodation for crew, etc. Secondly, the fleet of Jetstar Asia is consisted of only Airbus A320 aircraft (Jetstar, nd). The reason is that a single model aircraft can make training, maintenance and repair costs greatly reduce. Personnel, including pilots, mechanics and cabin crew can be deployed optionally without re-training, thus the company eliminates the deployment center and in-flight configuration can be exactly same. Finally, since Jetstar Asia is a low-cost carrier, no free food and beverages are provided. Passengers may purchase food and beverages on board from the cabin crew. Jetstar Asia cancels free meal service in order to reduce the costs on expensive catering equipment and save the time on cleaning the aircraft. In this way, aircraft need less time to stay at airports; it reduces landing fees and even the company is able to add one more flight because of the time saved. 4.2.2 Promotion Once the product has been made and the price set, it is important that potential customers be told about the product. Promotion can also be used for reassuring the consumer that the product is of good quality and persuading them to purchase the product (Kotler and Armstrong, 2009). In order to make customers convenient to obtain detail information about Jetstar Asia Airways, including price of tickets, schedule of flights, new services and routes, etc; the company uses its website to broadcast all the kinds of latest information. In recent month, it can be found that Jetstar Asia shows a new advertisement on television. It describes a travel story of a girl. In the advertisement, the girl took trips to lots of resorts such as Bangkok, Bali, etc and all these resorts are the place where Jetstar Asias flights can access. Although advertising on television cost the company millions of dollars, Jetstar Asia still confirms they can get benefits from the advertisement because it really attracts the public deeply. Jetstar Asia believes that it will encourage people to choose Jetstar Asias flights for travelling. Moreover, the company also provides tickets, which are in promotion to customers. For example, Jetstar Asia launched 44,444 free seats promotion on flights between Singapore and 11 of its destinations in its 4th birthday celebration (asiatraveltips, 2008). 4.2.3 Pricing It is very important that the reasonable price is charged for a product. The major of low-cost carriers is providing low price tickets to attract more customers. Jetstar Asia sets a low price to increase sales and market share. The company consistently strives to offer the most competitive ticket price to customers. For example, the passengers who take Jetstar Asias flights can expect to pay as low as a quarter of the current price for return tickets and sometimes it even suggests free of charge flights to certain destinations. The company also operates at budget terminals and secondary airports in order to cut costs as much as possible. Pricing strategies help Jetstar Asia become one of the biggest low-cost carriers in Asia. 4.2.4 Place Place decides where the product is to be sold. Compared with mainstream airlines, it is not necessary for low-cost carriers to have more channels to sell their seat; because more channels means it will cost more money. So almost all of flights are booked directly at Jetstar Asias website, while only a few come from the travel agencies. This online marketing model helps to reduce operating costs. Jetstar Asia does not set up ticket centers and related equipments, so there are no printed tickets for customers. It can cut expenditures on printing and distribution of paper tickets. 4.2.5 Expansion strategies Besides the four Ps strategies, Jetstar Asia also puts emphasize on the expansion strategies. Jetstar Asia Airways is planning to boost its fleet and operation as well as the company strives to expand into new routes. In the coming 12 months, Jetstar Asia Airways has a plan to grow its existing capacity from Singapore by 46% by adding three more Airbus A320 aircraft (Govindasamy, 2009). The new planes will be used for new routes or expansion. Besides extending the fleet, Jetstart Asia has announced new services between Singapore Phuket, and additional Singapore Manila flights. The company will have scheduled flights to fly directly into mainland China with the launch of Haikou, from where travellers can easily access the resort town of Sanya. It is the first mainland China destination of Jetstar Asia (etravelblackboard, 2009). Extending the service to mainland China were part of the carriers next strategic stage to build its low fare services across Southeast Asia under the Jetstar brand. This plan has also benefited from cutting unprofitable routes in South-east Asia, where competition is increasing with AirAsia and Tiger Airways. Recently, Jetstar has announced that it will double daily A320 Singapore-Phuket services to Thailands holiday resort center from 15th December. Beginning form 25th October, the existing daily Singapore-Manila will also increase by an additional three weekly services to a total 10 weekly return flights. On June 7, 2009, Jetstar Asia Airways launched a daily direct service to Penang in northern Malaysia, marking its 17th destination from Singapore and the fourth Malaysian city. With the new route, Jetstars weekly flights between Singapore and Malaysia would increase to 88. Jetstar also operates to Kuala Lumpur three times daily, Kuching in Sarawak state daily and Kota Kinabalu in Sabah state four times weekly from Singapore. From October 1, 2009, Jetstar services on the Singapore-Penang route would be expanded to twice a day, or 14 times, weekly services (BusinessWeek 2009). Jetstar Asia also plans to launch new route to India. With those recently activities, Jetstar has noticeably expended its market share in the low cost segment. Jetstar Asia says that after the growth of its aircraft capacity, the company will definitely launch more routes and ensure more travellers who will benefit from low fares of Jetstar Asia Airways (Businessweek, 2009). 5. SWOT analysis A SWOT analysis is an in-depth examination of key factors that are internal (strengths and weaknesses) and external (opportunities and threats) to a business (Pinson, 2008, p.33). SWOT analysis helps a business to concentrate on those areas that present the greatest opportunities and those competencies in which it is strongest. That business look into ways to diminish its weaknesses, develop strategies to defeat threats. The following analysis focuses on Jetstar Asias SWOT. SWOT ANALYSIS OF JETSTAR ASIA AIRWAYS Internal Strengths Weaknesses Flexible ticket price structure Growth in market share One type of aircraft Performance Narrow flight-destinations. Limited fleet. External Opportunities Threats Strengthen competitive capability. Increase in short-haul travelling. Growth in Singapore tourism Increase of fuel price Unpredictable disaster factors Swine flu spread. 5.1 Strengths Flexible ticket price structure: Jetstar Asia Airways has applied flexible ticket price structure that allows customers can choose any kind of ticket, depending on customers demand. Customers can purchase which ticket with or without luggage. By this application, Jetstar Asia Airways desires to meet customers diversified demands. Growth in market share: The Company is going to launch its first service into China on December 16, 2009 (BusinessWeek, 2009). After that, it will offer new destination in India. Moreover, with three additional A320 aircrafts, it will expand its current capacity by 46 per cent by launching twice daily services on the Singapore-Phuket route. One type of aircraft: Thanks to exploiting one type of aircraft Airbus A320- Jetstar Asia Airways can save cost of fuel consumption, cost of maintaining other aircrafts and reduce cost of staff training, leading to lower operation cost. As a result, Jetstar Asia Airways can make up competitive advantage to lure more customers by offering low- ticket price. Performance: One of the most important factors affecting customers choice in airline industry is on-time performance. Understand this; Jetstar has used the computerised Aircraft Communication Addressing and Reporting System (ACARS) to assure the accuracy of departure time and arrival time. In 2008 and 2009, Jetstars on-time performance always achieved from 92% to 98% (Jetstar, nd). 5.2 Weaknesses Narrow flight destinations: So far, Jetstar Asia Airways has just exploited its aeronautic routes to 17 destinations across 10 countries in Asia Pacific (Jetstar, nd). Meanwhile, Tiger Airways has operating with 27 destinations, and Air Asia has 66 destinations. This can be seen weaknesses of Jetstar Asia in aviation competition to attain customers. Limited fleet: Due to the limited fleet of seven A320 aircrafts, Jetstar Asia Airways has some difficulties in expanding its market share to new destinations. 5.3 Opportunities Jetstar Asia Airways has focused on not only individual passengers but also business travellers. It has set up several kinds of privilege services for business travellers to increase number of passengers year by year. From only 50 firms in 2004, now Jetstar has 400 corporations travelling with it (Baoying, 2009). More and more businesses, even multinational companies, are likely to choose low cost airlines to save their business cost that create potential low cost market for Jetstar Asia Airways. Besides, trend of short-haul travelling is increasing in number of Asian tourists; instead of long-haul holidays, because it enables Asian people travel more regularly in year. Focusing on these subjects, Jetstar Asia will catch more opportunities to expand its market share. In addition to this, in Singapore, two integrated resorts the Marina Bay Sands and Resorts World Sentosa will be opened in 2010. At that time, number of travellers visit Singapore will increase dramatically. There will be about 15 million visitors coming to Singapore (integratedresort, nd). Such general trends as mentioned above will bring prospect for Singapore airline industry, including budget airlines and mainstream airlines. 5.4 Threats

Causes of World War 1 :: essays research papers

Causes of World War 1 The Causes of World War I The murder of the Archduke Franz Ferdinand and his wife on the 28th of June caused the lead up to World War I. The Archduke heir to the Austro-Hungarian throne was assassinated in his car during a drive in Sarajevo. The assassination was the work of a terrorist group known as the Black Hand. This caused Austria-Hungary to call on Germany as an ally and discuss how far Germany would support them. The result of this meeting was the `Blank Cheque' which gave Austria Germany's full support. Austria sent an ultimatum to Serbia asking for `complete surrender' on 23rd July and Serbia agreed 99%. Austria declared war on Serbia on the 28th of July, which created a war that would split Europe in two. War plans and war strategies a crucial to win a war so they must be planned to perfection with no flaws. In World War I Germany believed they had a perfect war plan were as if Russia mobilizes then Germany would have forty days to destroy and invade France (Russia's Ally) this flawless plan was known as the Schlieffen. The Schlieffen plan was created by Count Alfred von Schlieffen and was created to protect Germany from fighting a war on two fronts. After Schlieffen died his successor was a man named Helmuth von Moltke and he modified the plan slightly by not invading so much neutral territory. During the war the plan was an absolute failure and Germany had to fight a war on two fronts and lost. The plan was a failure because it had to many flaws e.g. Britain was not brought into the equation, France was stronger than expected. In this war plan trains with strict timetables were used to create an army of 4,000,000 to march into Paris. Once Germany mobilizes the trains would not stop or change route for anybody. When the Kaiser asked Moltke to stop the trains going to France, Moltke's reply was: "That we can't do! The whole army would be thrown into confusion. We would lose any chance of victory." Moltke This proves that the Kaiser was not in control after mobilization has started. It also proves that the trains could not be stopped by anyone after they have started without complete chaos occurring and defeat enviable. The alliances in Europe created a tension, which would snap, and a major war would occur that would split Europe in two.

Law Revision

She care for her own self interest and has not bring a new product opportunity to FAA Case: Re Come 191 1 Fact: A father had been assisted in his business by his second son. After the father's death, the mother transferred the business assets to that second son. After her death, the elder son sought the transfer Of those assets back into her estate, saying that in the absence of her having taken independent advice, the younger son's position brought an implication of undue influence.Director's fiduciary duties are owed only to the company, not to the individual share holders. Case: Percival v Wright 1902 Facts: Percival wished to sell his shares in the company and wrote to the company secretary asking if he knew f anyone willing to buy. After negotiations, the chairman of the board of directors arranged the purchase of 253 shares, 85 for himself and 84 for each of his fellow directors at a price based on Percival valuation of the shares. The transfers were approved by the board and t he transactions completed.Soon afterwards, Percival discovered that prior to and during the negotiations for the sale of his shares, another person was negotiating with the board for the purchase of the whole company and was offering various prices for shares, all of which exceeded the price paid to Percival. Percival then brought n action against the directors asking for the sale of his shares to be set aside for non-disclosure. Held: The directors are not trustee for the individual shareholders and may purchase their shares without disclosing that they are negotiating for the sale of the entire company.Fruity has not informed to the board of FAA when she set up a company called Cure Life Ltd (CLC) and become majority shareholder. Case: The board of trustees of the Saba Foundation & Or's v Dates Seed chick bin Seed Mohamed & nor [1 999] ‘A fiduciary is someone who has undertake to act for or on behalf of another in a particular tater in circumstances which give rise to a rela tionship of trust and confidence. The distinguishing obligation of a fiduciary is the obligation of loyalty. The principal is entitled to the single minded loyalty of his fiduciary†¦ This core liability has several facts.A fiduciary must act in good faith; he must not make for his own benefit or the benefit of a third person without the informed consent Of his principal. This is not intended to be an exhaustive list, but it is sufficient to indicate the nature of fiduciary obligations.. They are the defining characteristics of the fiduciary†¦ E is not subject to fiduciary obligations because he is fiduciary; it is because he is subject to them that he is a fiduciary. ‘ The key fide carry obligations of the directors are To act Boniface in the interest of the company Directors are required to act Boniface for the benefit of the company as a whole.The Act also imposes similar duty on directors: SSL 32 (1) Case: Re Lee Barrens Ltd [1932] Facts: A dispute arose over the purchase by the company of pension policies for the benefit of employees and their spouses. It was claimed that the particular policy issued was a misuse of the directors' power. Held: The judge set out a three part test for determining whether the directors were using their powers properly: (1) Was the transaction entered into in good faith? (2) Was the transaction reasonably incidental to the carrying on of the company's business? (3) Was the transaction done for the benefit of the company and to promote its prosperity? 1) No (2) NO (3) Yes TO exercise their power under the company's constitution for proper purpose Because directors are fiduciaries they can only exercise powers given to them for the purpose for which those powers were given and for no other purpose or which those powers were given and for no other purpose, and the exercise of a power for an improper purpose can be challenged even if the directors' good faith is not in question To avoid conflict of interest and not to profit from their position In the situation, Fruity has proposed FAA enters into a contract with CLC to buy supplies of the organic fruit drink product for resale.The board agrees and as part of the contract Fruity negotiates with the board that she will be paid RUMOR,000 commission because she drew the board's attention to this new product opportunity. The board of FAA did not know that Fruity is the majority shareholder of CLC. There is a conflict of interest between the two position Managing Director of Freshness Always Sad Bad and as the majority shareholder of CLC. Fruity also has set up the price for commission of RUMOR,OOH to draw attention towards the new product opportunity.Case: Aberdeen Railway co v Blaine Brose [1843-60] Facts: The railway company agreed to buy chairs from a partnership, Blaine Brose. Blaine, a member of the partnership was also a director of the company. When the partners tried to enforce the contract the company successfully claimed that the contra ct was avoidable owing to the director's conflict of interest. Held: Lord Charwoman said: â€Å"His duty to the company imposed on him the obligation of obtaining these iron chairs at the lowest possible price.His personal interest would let him in an entirely opposite direction – would induce him to fix the price as high as possible. This is the very evil against which the rule is directed. † A director has a duty not to make a personal profit out of his connection with the company. This rule applies even if no loss is suffered by the company. However, if he does he must count for the profit to the company. Fruity has make a personal profit in connection with FAA and CLC. The FAA may suffer no loss due to FAA makes large profits selling the organic green product.Case: Industrial Development Consultants Ltd v Cooley [1 972] Facts: The managing director of IDS attempted to secure a contract on Id's behalf with the Eastern Gas Board. KGB indicated to him that they were n ot prepared to deal with IDS but might be prepared to contract with the director (Cooley) personally. Cooley then represented to IDS that he was ill and was allowed to terminate his contract t short notice. He then negotiated with KGB and obtained the consultancy for himself. Held: He must account to IDS for the profit he obtained for the contracts.He was in breach of duty and it was immaterial that IDS could not have obtained the contract itself. Case: Cook v Deeds [1 91 6] Facts: Three directors of the Toronto Construction Co Ltd were supposed to be negotiating a construction contract on behalf of the company. Instead they formed another company and took the Contract for themselves. They were holders of 75% of the share capital of Toronto Construction, and used this charity to pass a resolution at general meeting that the company had no interest in the contract.Held: A director can normally keep a personal profit the company consents, but this consent is invalid if the director co ncerned controls the voting at general meeting. This was fraud on the minority. Section 131 (1) requires a director who is directly or indirectly interested in a contract with his company to declare promptly the nature of that interest at meeting of directors. Section 132(1) imposes a broad duty on directors at all the times to act honestly and exercise reasonable diligence in the exercise of heir power and the discharge of the duties of their office.This is based on a question of fact: case Yen Hinge enterprise Sad Bad v Dates Dry Eng pooh Aka [1 988] Regarding the extend of the meaning of â€Å"honesty', the case of Multi Pack Singapore pet Ltd ( In Receivership ) v Interact Ltd & Or's [1994] explains that this does not mean that the directors had acted fraudulently, it means that he must act bona fide in the interests of the company and that in exercising his creation, the director should act only to promote and advance the interest of the company'. Misuse of confidential inform ation

Computer Laboratory Management System

Purpose It is the project about Computer-shop management System. It automates the Systems records, their Selling and Maintenance, Balance evaluation, due to calculation other functions. In other words you can say it a complete computer-shop management System. In this project we can easily maintain systems sales details. It gives information’s of Annual Transaction of products, its services, daily sales, daily Receipt & Balance. We can see the Systems details before selling the particular items & view for our requirement-satisfying item detail. Project ScopeThe scope of project ‘Computer-shop management system’ is to Develop Visual Basic based software to support for daily sale, receipt & Balance of products and maintain the all information of System related items. This software will be very useful for the Big Computer Shop as well as the customer. It will perform as the required task of Automation of product by itself in a systematic way. 8 It will also save lots of time, as system will perform all tasks in quick time profiting customer and shop owner as well, so it will prove very economical in every respect. Product PerspectiveThe Computer-shop Management System is the new, self-contained product. The Computer-shop management system is using vb6. 0 platform. All components follow Model-View-Controller pattern. The user can retrieve information of their shop progress. All pages of the system are following a consistent theme and clear structure. The occurrence of errors should be minimized through the use of checkboxes and scroll down in order to reduce the amount of text input from user. Error message should be located beside the error input which clearly highlight and tell user how to solve it. If system error, it should provide the contact methods.The page should display the project process in different color to clearly reflect the various states. Each level of user will have its own interface and privilege to mange and modify the project information. User interface elements are easy to understand. Part of user interface is wellorganized on screen and the parts are concatenated right. When users look at the interface, they understand which pane is used for which purpose. Each task of an interface is specified clearly and users use them correctly. For example, when users press to any button on interface, they can know which operations are done by pressing this button.The user interface is easy to learn. When users use the user interface, they can know which element is used to which operations. The interface actions and elements is consistent. When users press any button, required actions is done by the system. The screen layout and color of the user interface is appealing. When users look at the screen, it will have a nice vision. Colors will be selected clearly, thus eyes of users won’t be tired. To inhance the graphical user interface I use xp button, lv button and vk frame. Since the application must run on the PC, all the hardware shall require to

How to Control Mosquitoes Around Your Home

How to Control Mosquitoes Around Your Home Nothing takes the fun out of an evening barbecue outdoors like a bunch of bloodthirsty  mosquitoes. In addition to inflicting a painful bite, mosquitoes can transmit diseases. You can keep your local mosquito population under control by limiting their habitat on your property, and avoid their annoying bites by using the right barriers and repellents. Mosquitoes Require Water to Breed Mosquitoes require water to breed. Adult mosquitoes  lay eggs in stagnant or slow moving water, or on moist soil or leaf litter in areas likely to collect water. By eliminating these water sources, you can keep new generations of mosquitoes from taking up residence in your yard. 7 Tips to Prevent Mosquitoes From Breeding Follow these tips to prevent mosquitoes from breeding around your home: 1.  Ã‚  Ã‚  Drill holes in the bottom, not the sides, of any garbage or recycling containers stored outdoors. Holes on the sides still allow enough water to accumulate in the bottom for mosquitoes to breed.   2.  Ã‚  Keep gutters clean and unclogged. Be sure your downspouts drain properly, without leaving puddles in the drainage area. You may need to reroute your downspouts or add extensions to carry water away.   3.  Ã‚  Keep swimming pools cleaned and chlorinated, even when not in use. Homeowners who go on vacation without chlorinating their pools may return to a veritable mosquito hatchery.   4.  Ã‚  Walk your property after a rain, and look for areas in the landscape that are not draining well. If you find puddles that remain for four or more days, regrade the area.   5.  Ã‚  Ornamental ponds should be aerated to keep water moving and discourage mosquitoes from laying eggs. Alternately, stock the pond with mosquito-eating fish.   6.  Ã‚  Dump anything that holds water twice per week if it has rained. Birdbaths, non-chlorinated wading pools, footbaths, garbage can lids, and pottery will all attract breeding mosquitoes. Remember to empty the saucers under your flower pots, and dont leave water in pet bowls for more than two days.   7.  Ã‚  Keep your property clean of items that can hold water, including discarded aluminum cans and tires. 6 Effective Repellents and Barriers Even when following all the precautions above to eliminate mosquito habitat, some mosquitoes will still be around to spoil your fun. You can limit exposure to the mosquitoes that remain by using effective repellents and barriers. 1.  Ã‚  Ã‚  Window and door screens should be 16-18 size mesh and fit snugly, without gaps around the edges. Check your screens for holes and repair or replace them as needed.   2.  Ã‚  Replace your outdoor lights with yellow bug lights. These lights do not repel insects, but mosquitoes and other pests are less likely to find them attractive and invade your yard.   3.  Ã‚  When outdoors, apply a DEET-based insect repellent according to the directions on the label. DEET will need to be reapplied in 4-6 hours.   4.  Ã‚  Treat clothing, sunshades, and screen houses with a permethrin-based product, such as Permanone. Permethrin repels both mosquitoes and ticks and will last through several washes on your clothing.   5.  Ã‚  Some insecticides available commercially may be used by the homeowner for mosquito control. Check the labels for EPA-approved products registered as effective against adult and larval mosquitoes. A light spray application around building foundations, shrubs, and grasses will keep adults from resting in these areas.   6.  Ã‚  Use of some other repellent products, such as citronella candles and mosquito coils, may also be effective if used in windless conditions. Some concerns about mosquito coils, which are impregnated with chemicals, and possible respiratory impacts have been raised recently, however. Don't Bother With These Bogus Mosquito Products Despite what your friends tell you, some popular mosquito control methods have no significant impact on keeping mosquitoes in check. According to Wayne J. Crans, Associate Research Professor in Entomology at Rutgers University, these often-touted mosquito solutions are not worth your time or money. Bug Zappers Though the satisfying sizzle you hear from this modern day insect torture device will convince you its working, dont expect much relief from backyard mosquitoes. According to Crans, biting insects (including mosquitoes) generally make up less than 1% of the bugs zapped in these popular devices.  Many beneficial insects, on the other hand, do get electrocuted.   Citrosa Plants While citronella oil does have proven mosquito-repellent properties, the genetically-modified plants sold for this purpose do not. In tests by researchers, the test subjects bitten as often while surrounded by the Citrosa plants as without them. In fact, mosquitoes were observed landing on the leaves of Citrosa plants during the study.   Bats And/Or Purple Martins While both bats and the colonial purple martins will consume mosquitoes, the offending insects make up a small percentage of their natural diet. Assertions about these insectivores being effective mosquito controls grew out of misrepresented and misinterpreted data from unrelated studies. While providing habitat for bats and purple martins has its value, dont do it if only to reduce your mosquito populations.   Electronic Devices That Transmit Sounds to Mimic Electronic devices that transmit sounds to mimic male mosquitoes or dragonflies do not work. Crans goes so far as to suggest the claims made by distributors border on fraud. Enough said. Reference:  Products and Promotions That Have Limited Value for Mosquito Control, Wayne J. Crans, Associate Research Professor in Entomology, Rutgers University

Pre

Pre If we talk about the best and the most influential composers of all the times, Johann Sebastian Bach is one of the first names that have to be mentioned. This German composer and organist created plenty of unbelievable works, which presented the Baroque period in all its glory.Advertising We will write a custom report sample on Pre-Concert Talk about Johann Sebastian Bach specifically for you for only $16.05 $11/page Learn More In comparison to many other composers of the 17th, 18th, and 19th, Bach’s life and career has quite limited boundaries from Eisenach to Leipzig. However, his works and ideas are known to the whole world and arouse interest of many people with different cultures and preferences. His The Well-Tempered Clavier and Three Collections of Dance Suites are probably the greatest intellectual treasures all over the world. These keyboard works have their own peculiarities and captivate both the listeners and the performers. Without any do ubts, lots of pianists prefer to use the works by Bach during their performances, but they do not completely comprehend their style and background. Such lack of understanding turns out to be the major reason of why the same works may be presented and comprehended in many different ways. This is why it is crucially important to know the background of each musical work and be able to analyze its style. This time, two above-mentioned Bach’s works will be under our consideration. In Bach’s life, there are three major periods: Weimar, Cà ¶then, and Leipzig. During each of these periods, Bach created more and more captivating works and amazed people with his abilities to choose the best things in the world and represent them by means of music. â€Å"It was in Weimar that this remarkable process of self-education culminated in consummate mastery and the crystallization of Bach’s personal style which be then had evolved as the synthesis of the international musical le gacies.† 1 The Well-Tempered Clavier is considered to be one of the brightest works during this period.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is â€Å"much more than a compendium of contrapuntal devices, a role belonging more properly to the Art of Fugue.†2 In order to comprehend this work and be ready to read it, taking into consideration every detail, it is very important to analyze certain theoretical background and be aware of meaning of such notions like ‘equal temperament’, ‘just intonation’, ‘prelude’, and ‘fugue’. There are two volumes, which present a prelude and a fugue in every key, major and minor. A prelude is a quite short piece of music that may change its form depending on the whole masterpiece. Preludes usually serve as introductory parts to succeeding movements of the rest of the work or as separate pieces of works. The prelude consists of several repeating rhythmic motifs, so that it may considerably influence the general perception of the work. At the beginning of the 17th century, German composers started uniting preludes with another type of contrapuntal technique of a work, a fugue. The combination of preludes and fugues gained its recognition in numerous Bach’s works. Bach liked to participate in different events, where composers had to create and introduce fugues on organs or harpsichords in a short period of time. German composers wanted to move toward expression by means of huge harmonic changes and had a need of wider tonality realm. Without any doubts, Bach’s Well-Tempered Clavier serves as a good example of this musical tuning, known to lots of people as â€Å"just intonation†. It is a kind of system, â€Å"in which all the intervals are derived from the natural (pure) firth and the natural (pure) third.† 3 Nowadays, well temp eraments are replaced by another system of tuning that is called â€Å"equal temperaments†, where only octaves considered to be pure intervals. Sebastian Bach could not agree that equal treatment should take such an important place.Advertising We will write a custom report sample on Pre-Concert Talk about Johann Sebastian Bach specifically for you for only $16.05 $11/page Learn More â€Å"The more mathematically minded writers on equal temperament have given the impression that extreme accuracy in figures is the all-important thing in equal temperaments, even if it is patent that such accuracy cannot be obtained upon the longest feasible monochord.† 4 Of course, the results of Bach’s own tuning deserve people’s recognition and analysis. In 1722, Bach started the creation of the first book of The Well-Tempered Clavier and the first cycle of different compositions in this very conception. The prelude in C Major that is followed by the fugue in C Major starts Book I. Then, the prelude and fugue in C Minor follow. Each pair of prelude and fugue is presented in the chromatic scale till the last key. Book II was completed in 1744. More experienced and more educative Bach made a wonderful attempt to continue his work and add more interesting details to it. He wanted to achieve one of his cherished goals during the creation of this Well-Tempered Clavier – to prove the feasibility of well temperament for each composition in every key. However, it was not the only purpose of Bach. He was also eager to clear up how progressive work might contain some conservative ideas. This is why The Well-Tempered Clavier may be analyzed as a great source of information about various historical styles and idioms. It is necessary to admit that ornamentation played a very important role in the sphere of music during the 17th and 18th centuries. Lots of Bach’s written-out notes may be regarded as ornamentation examples. O rnamentation in Bach’s compositions helps to comprehend better different melodic events and make them more beautiful. People, who cannot notice any pieces of ornamentation, may see only a kind of surface layer of all the notes presented by the composer. The table of ornaments, offered by Bach in 1720 describes almost all commonly used ornaments: turn, appoggiatura and trill, ascending trill, etc. 5Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Without any doubts, The Well-Tempered Clavier created by Bach is considered to be the greatest work of the Weimar period. In spite of the fact that this composition was created during the Baroque period, it had a considerable impact on Western classical music. For lots of people, who deal with music, both theorists and composers, this masterpiece remains a good sources of various musical techniques, which were so inherent to the Baroque style. Bach tried to unite unbelievable things or just the things, the combination of which was still unknown to the composers of the 17th century. When people listen to The Well-Tempered Clavier, they get a wonderful opportunity to enjoy unbelievable sounds and ideas. However, without proper awareness of such issues as equal temperament, just intonation, prelude, fugue, and different types of ornamentation, a professional musician will hardly evaluate this piece of work and find out what exactly the creator wants to represent to his listeners. Anoth er Bach’s work that deserves our attention and requires deep consideration is Three Collections of Dance Suites: The English Suites (BWV 806-811), the French Suites (BWV 812-817) and the Partitas for Keyboard (BWV 825-830). In order to comprehend why Bach chose a certain style for his work, it is better to analyze the backgrounds of each of dance suite and clear up their tempos. There are so many kinds of dance suites like the allemande, the sarabande, the gavotte, or the bourree, and each of them has its own peculiarities and influences the further development of the masterpiece. â€Å"The suite is usually denotes a cycle (or series) of dance pieces changing in tempo and meter yet preserving key unity throughout.† 6 The dance suite appeared in the 17th century and was one of the most famous discoveries of the Baroque Era. The Baroque dance suite’s major components, which are performed in one and the same key, are a prelude (it has already been discussed), the a llemande, courante, sarabande, intermezzi (consisting of minuet, gavotte, or some other dance), and gigue. Usually, al these components turn out to be dependant on the composer’s wish. If he/she wants to make the work really captivating, it is crucially important to think about the possible combinations and represent them in the composition. To make the right decision, it is necessary to be aware about the background of each dance suite and its tempo. First of all, it is better to remember that: Allemande has German origins and is represented within quadruple meter. The tempo of this movement is quite moderate and starts with an upbeat. Courante has more French origins and is characterized by quicker tempo in comparison to allemande, and presented in triple meter. If we look at the French dictionary, we will see that courante means run. According to such a simple translation, it is easier to guess a nature of this very movement. Sarabande is probably one of the slowest types of dance suite. It has Spanish origins and is performed in triple meter. Gigue attracts people attention by its fast tempo and lively atmosphere. This dance suite came from England, and its peculiar features are numerous triplets and a certain number of wide leaps. This very dance suite starts with eight meter. These four movements were the major components of the suites during the times of Bach. It was also possible to add several optional movements, which may be placed between the sarabande and gigue. In Three Collections of Dance Suites, Bach preferred to use bourree, gavotte, minuet, and prelude, of course. â€Å"His music speaks of initial hesitancy followed by confidence†7, this is why his unbelievably right choice of components for the suites always amazes the listener. Almost all additional movements have French origins: bourree is characterized as lively dance, gavotte is a kind of moderately fast dance, and minuet is elegant French dance with three even beats perf ormed in triple time. The minuet is the dance suite, which was the most preferable one by Sebastian Bach. In his Collection of Dance Suites, each collection consists of six suites. The model to each collection is quite standard: prelude, allemande, courante, sarabande, optional movement, and gigue. However, it is necessary to admit that Bach did not like to follow the rules precisely, but still could not create absolutely different pieces of music, this is why each collection has something in common that corresponds to the general model, and something different that underline the uniqueness of each collection. The English Suites are one of those, which closely follow the ordinary model. All six suites have the prelude, allemande, courante, sarabande, and gigue. Between the gigue and sarabande, each suite presents own optional movement: bourree (1st and 2nd suites in A major and minor), gavotte (3rd suite in G minor), minuet (4th suite in F major), passepied (5th suite in E Minor), a nd again gavotte (for 6th suite in D Minor). The French Suite does not have the prelude, but presents more movements between the gigue and the sarabande. This is why some of the French Suites have 5 movements (the 1st suite), 7 movements (2nd, 3rd, and 5th suites), and even 8 movements (4th and 6th suites). The Partitas for Keyboard is interesting due to its introductory movements and the variety of movements between basic elements of the whole model. The first suite has the standard model with the prelude and minuet. The 2nd suite has sinfonia as the introductory movement, and rondeau and capriccio as the final movements. The following four suites have quite different structures represented in the same key. After we look at the structures of each Bach’s suites, we can easily find out the differences and the peculiarities of each of them. It is impossible to say that some suite is better or worse than the other is. It is rather understandable that the beginning of the composi tion is a bit simple in order to provide the listener with a chance to feel the melody and create the general picture of the events. With each suite, Bach adds more and more movements. Such addition may be compared with the development of a person. With time, a human learns something new and enlarge his/her knowledge, he/she meets new people, and tries to make this life better than it is. Almost the same happens in Bach’s compositions. With time, each suite is enlarged with one or more movements. They influence the suite in its peculiar way and make the listener feel something that has not been inherent before. Johann Sebastian Bach’s contribution into music during the Baroque Era remains to be rather considerable. People all over the world get a wonderful chance to enjoy his magnificent compositions. â€Å"His personal stamp on† 8the old forms of suites added something really new to the further development of classical music. Even if Bach was a bright represent ative of the Baroque Era, his impact on Classical music is also great. It is impossible to analyze his works after listening them for one or two times. To grasp all the ideas, which Bach wanted to reproduce, it is better to learn their backgrounds and pay attention to each detail in the composition. Each suite in Bach’s compositions has different components. These movements make the work sweeter, and the addition more and more different movements to each suite is a wining decision of the composer to attract the attention of many theorists and practical composers. His works serve as good educative examples to learn more and more about the world of classical and Baroque music. His Dance Suite and The Well-Tempered Clavier are real treasures, which have to be kept, analyzed, and used in order to improve our modern music. Bibliography Apel, Willi. Harvard Dictionary of Music, Harvard University Press, 1969. Barbour, James, M. Tuning and Temperament: A Historical Survey, Courier D over Publications, 2004. Gillespie, John. Five Centuries of Keyboard Music: An Historical Survey of Music for Harpsichord and Piano, Courier Dover Publications, 1972. Lloyd-Watts, Valery Bigler, Carole L., and Palmer, Willard A. Ornamentation: A Question Answer Manual, Alfred Publishing, 1995. Melamed, Daniel, R. J. S. Bach and the German Motet, Cambridge University Press, 1995. Neumann, Frederick. Ornamentation in Baroque and Post-Baroque Music: With Special Emphasis on J. S. Bach, Princeton University Press, 1983. Schulenberg, David. The Key Board Music of J. S. Bach, CRC Press, 2006 Sharpe, R. A. Music and Humanism: An Essay in the Aesthetics of Music, Oxford University Press, 2000. Footnotes 1 Neumann, Frederick. Ornamentation in Baroque and Post-Baroque Music: With Special Emphasis on J.S. Bach (Princeton University Press, 1983), 7 2 Schulenberg, David. The Keyboard Music of J. S. Bach (CRS Press, 2006), 199 3 Apel, Willi. Harvard Dictionary of Music. (Harvard University Press , 1969), 448 4 Barbour, James, M. Tuning and Temperament: A Historical Survey, (Courier Dover Publication, 2004), 87 5 Lloyd-Watts, Valery Bigler, Carole L., and Palmer, Willard A. Ornamentation: A Question Answer Manual. (Alfred Publishing, 1995), 39 6 Gillespie, John. Five Centuries of Keyboard Music: An Historical Survey of Music for Harpsichord and Piano (Courier Dover Publications, 1972), 40 7Sharpe, R. A. Music and Humanism: An Essay in the Aesthetics of Music (Courier Dover Publications, 1972), 81 8 Melamed, Daniel, R. J. S. Bach and the German Motet, (Cambridge University Press, 1995), 54. Pre Introduction Pre-stressing is one of the methodologies applied by civil engineers to mitigate natural drawbacks of steel concrete structures. The methodology is deployed to produce various structures for commercial utilisation such as floors, bridges, and beams among others.Advertising We will write a custom report sample on Pre-Stressed Concrete specifically for you for only $16.05 $11/page Learn More Concrete withstands more loads while subjected to compressive loads than while subjected to tensile loads. This behaviour implies that, when used to produce columns that are to be subjected to compressive loads, it can withstand more loads relative to when it supports loads that subject it to tension. A similar scenario is experienced when concrete is deployed to produce a beam. For instance, when a beam is simply supported and loaded, the dead load (load due to the weight of the beam) and the applied load subject the upper portion of the beam to compressive d eformation. The lower side is subjected to tensile strains, which otherwise induces tensile stress. Since non-reinforced concrete is stronger in compression than in tension, the beam can only support a limited amount of load in tension. When the span of a beam is increased, the load, which can be supported, reduces because longer spans buckle more than shorter spans. One way of dealing with this challenge is by providing more supports to the beam. However, this strategy is inconvenient especially when a beam is used to support floors in multi-storey buildings requiring large floor surface areas. Cost also becomes prohibitive. The amount of concrete used to make a beam to support a given amount of load is also higher than in the case of a reinforced beam. Traditionally, reinforcing was done using steel bars, which provide the required strength in tension. With a reinforced beam, the spans, which can support an equivalent load with a non-reinforced concrete beam with equal cross-secti onal dimensions is higher. The need to increase such spans even higher gives rise to the need of utilisation of pre-stressed concrete. The aim of this paper is to discuss the historical developments of pre-stressed concrete, the basic concepts of pre-stressed concrete, and the manufacturing of the pre-stressed concrete. An effort is also made to discuss the design of pre-stressed concrete together with its new developments. Historical Development The current achievements of the utilisation of pre-stressed concrete in civil engineering rest on the undying effort of scientists and engineers within the last 100 years. A San Francisco-based engineer, Jackson, was the first to patent pre-stressed concrete when he applied â€Å"patent for construction of artificial stone and concrete pavements in 1886† (Raju 2009: 2).Advertising Looking for report on architecture? Let's see if we can help you! Get your first paper with 15% OFF Learn More In his patent, pre-s tressing was realised through tensioning. Various rods used for reinforcing concrete were set in the form of sleeves. Two years later in 1888, small beams coupled with slabs were produced in Germany, Dorhring through deployment of tensioned wires that were embedded in concrete for purposes of crack prevention. In 1886, Mandl introduced the idea that pre-stressing was essential in countering the stress introduced by loads in concrete structures. Later, in 1907, â€Å" Koenen, of Germany, further developed the subject by reporting on the losses of pre-stress due to elastic shortening of concrete†(Raju 2009: 2). However, the significance of the loss of these stresses was identified first by an American Engineer, Steiner, in the year 1908. A Vienna-based Engineer, Emperger, used these findings to produce wire-bound concrete pipes. According to Raju (2009), these pipes were made by â€Å"binding high tensile steel wires on pipes at stresses ranging from 160 to 800 N/mm2† (2 ). Dischinger first demonstrated that unbounded tendons could also be utilised to make pre-stressed concrete structures in the year 1928. This task was accomplished through construction of deep-girder version of major bridges through use of pre-stressed wires, which were secured inside his girder that did not have any bond. The losses of pre-stress encountered were taken up by corresponding re-tensioning of wires that were deployed in the concrete structure. Based on these structures and exhaustively studying the steel and concrete properties, in 1928, Freyssinet argued that high-strength steel was advantageous for use in making pre-stressed concrete since more accounting of pre-stress losses could be realised. He singled out that such losses arose principally from shrinkage and creep in steel structures when loaded. From 1928 to 1933, Freyssinet is recognised for having made the most significant achievement in the development of pre-stressed concrete. These achievements were due to â€Å"development of vibration techniques for production of high-strength concrete and the invention of the double acting jack for stressing high-tensile steel wires† (Raju 2009: 2). These discoveries marked the beginning of the intensive spread of the practical applicability of the pre-stressed steel as from 1935. In the US and Europe, civil engineers began constructing long-span bridges from 1945 to 1950. A good example of such a bridge is shown in fig.1 below. Christian Menn designed and fabricated it in 1962. The bridge is found in Tamins-Reichenau in Switzerland. Advertising We will write a custom report sample on Pre-Stressed Concrete specifically for you for only $16.05 $11/page Learn More Fig.1: Tamins-Reichenau Bridge in Switzerland Source: (Billington 2004: 28) Over the last 50 years, pre-stressed concrete has been used in civil engineering for a variety of applications. They include construction of bridges having long spans, shelf roof f or industrial applications, construction of structures used in the marine industry, pressure vessels used in nuclear power plants, and railway sleepers among other applications. In recognition of these applications of pre-stressed concrete, Raju (2009) reckons, â€Å"there is probably no structural problem to which pre-stressed concrete cannot provide solution and often a revolutionary one† (3). In the same line of thought, it can be inferred that pre-stressing is a universal principle in civil engineering, rather than just a technique. Basic Concepts of Pre-stressed Concrete The need to use pre-stressed steel arose because of two main reasons. The first one is the need for utilisation of high-strength steel in the making of concrete structures. The basic idea behind this need is that, the stronger the material used in construction, the lighter and smaller the beams to be built without sacrificing strength. Burgoyne (2002) cites the second reason as â€Å"the recognition of losses of pre-stresses due to various causes† (548). In fact, the initial attempts to deploy mild steel in the making of the pre-stressed concrete failed miserably because the working stress of mild steel is about 120N/mm2. This stress is totally, or the better part of it is, lost due to shrinkage and creeping together with elastic deformation. In this regard, Burgoyne (2002) puts the loss of stress in pre-stressed concrete due to these factors in the order of 100 to 240N/mm2. A material to be utilised successfully for making pre-stressed concrete requires strength in the range of 1200 to 2000N/mm2. Such amount of strength can only be provided by high strength steel. Raju (2009) supports this basic design principle by asserting, â€Å"high strength concrete is necessary in pre-stressed concrete, as the material offers high resistance in tension, shear, bond, and bearing† (3). A fundamental question that arises is how the high-strength steel could be used to support tens ile loads yet it sags.Advertising Looking for report on architecture? Let's see if we can help you! Get your first paper with 15% OFF Learn More The response to the above query underlines the reason why pre-stressing is done while using a high-strength steel to make concrete beams. Perhaps the best way of conceptualisation of how steel functions in a concrete beam to support tensile loads can be done by consideration of an elastic band. When an elastic rubber band is stretched and force applied mid way, the amount of sag decreases when a constant load is applied as the stretching force is increased. This finding implies that the higher the pre-stressing force, the higher the amount of that load that the rubber band can support. This concept is the basic principle of operation of pre-stressed concrete beam. The functionality of pre-stressed concrete beam may also be interpreted by consideration of an analogy of carrying books, which are stuck together. Books can be stuck in rows, which can then be lifted up. It is also possible to carry the books by first applying a force to make the rows stick together and then pull the stac ked books in rows horizontally. Upon applying pressure, compressive stresses are induced in the books so that they become easier to move from place to place at once. Using the same concept, pre-stressing concrete helps to eliminate a number of design challenges associated with reinforced concrete. Burgoyne (2002) supports this importance of pre-stressed concrete by asserting, â€Å"Pre-stressing removes a number of design limitations that conventional concrete places on span and load by permitting the building of roofs, floors, bridges, and walls with longer unsupported spans† (551). Consequently, engineers and architects are given an opportunity to come up with designs for beams, which can have longer, lighter, and shallower spans while paying critical attention to the need of the high strength required for utility performance in structural components of roofs and bridges. Manufacturing of Pre-stressed Concrete Manufacturing of pre-stressed concrete is done at a pre-stressin g concrete plant. During manufacturing of the pre-stressed concrete, civil engineers apply two ways for inducing compressive stresses in pre-stressed concrete. The first one is pre-tensioning while the second one is post-tensioning. Pre-tensioning is a method whereby concrete is placed after stretching of tendons. Fig. 2 below shows the tendons used in the manufacture of pre-stressed concrete. Fig 2: Tendon used in manufacture of pre-stressed concrete Source (Raju 2009) The force used to pre-stress concrete is transferred via a bond to the concrete. In the pre-tensioning method, concrete is placed upon stretching steel. â€Å"In order to strengthen the beam, steel tendons with high strength are put in between two abutments to be tensioned to around 70 to 80 percent of their overall strength† (Mutsuyoshi Hai, 2010, p.167). The concrete is allowed enough time to cure to gain the necessary strength. Tensioning forces are now released. Steel produces a reaction after attaining the required strength from the concrete making it gain the length that it had before. Consequently, tensile stresses are converted into transformed into compressive stresses, which upon complete curing are now very firm. Fig .3 below shows an example of a beam used for bridge contruction manufutured through pretentioning. Fig. 3: Pretentioned pre-stressed Concrete beam Source (Billington 2004) Post-tensioning is a pre-stressing methodology in which the concrete put after the tendons is tensioned and hardened before the steel is stretched. â€Å"The pre-stressing force is moved through the end anchorages to the concrete† (Mutsuyoshi Hai, 2010, p.171). Concrete is then cast around. Normally, an engineer makes ducts in the concrete body as the process progresses. This case is done with the help of steel rods, which are later removed. In the next step, with regard to Raju (2009), â€Å"After the concrete is hardened until it gains the required strength, engineers place and str etch the steel tendons towards the end of the unit† (p.57). Concrete that has been post-tensioned has a myriad of applications ranging from making of large girders, slabs, and roofs to pavements among other applications. Both pre-tensioning and post-tensioning produce good pre-stressed concrete. However, they are different. One of the striking differences is that post-tensioning is only possible to do in a manufacturing plant. Post-tensioning is done on the job site using applications, which are cast in place. Design of Pre-stressed Concrete Beams The pre-stressed concrete design initiates by determining the required load to be supported and the mechanism of loading the resulting beam. However, while designing, it is important to remember that a beam has its own weight. In the most simplistic scenario, it is uniformly distributed. Supporting conditions also determine the dimensional and sectional properties of the pre-stressed concrete beam that is selected for a given applica tion. The simplest support conditions are the cart livered beams or simply the supported beams. For pre-stressed concrete beams, having multi supports such as the ones shown in making the bridge shown in shown in fig .4, the calculation involved requires advanced techniques to obtain solutions for deflections, and the tensile and compressive stresses and strains on the loaded beam. Such techniques involve numerical methods and other methods for obtaining parametric solutions. It is important to note that, with the development of software applications, there is a specialised commercial software application that helps designers to handle these often-tedious calculations. However, for the software to give practical solutions, there must be inputs such as loading conditions and sectional properties such as the modulus of elasticity, the permissible bearing, shearing, compressive and even tensile stresses that would be induced on the beam. Normally, a designer has at his or her disposal the material properties, which are often tested and documented in the form of standards such the required loading and span. Depending on the required aesthetic properties of the concrete structure, the cross-sectional shape may also be known. The design challenge is then to find the member size, which is required together with the tendon profile and forces required for pre-stressing. Fig 2: Chillon Viaduct Bridge in Switzerland Source (Billington 2004: 27) Determination of the member size requires designers to conduct an analysis of the pre-stressed members, which can be â€Å"different for different stages of loading† (Burgoyne 2002: 549). There are three main stages of loading. They are initial, intermediate, and final loading stages. The initial stage is further divided into two main sub-stages. These are â€Å"tensioning of steel and the transfer of pre-stress to concrete† (Raju 2009: 98). In case of the intermediate stage, the designer considers the loads acting on the members during transportation, handling, and during erection of members that are pre-stressed. In the final stage of design of the pre-stressed concrete beams, two main considerations are made. These are the response of the members during operation and the ultimate performance of the members during extreme conditions. Since a pre-stressed member is built to withstand even extreme forces, for instance intense forces impacted on members during high water waves or during earthquakes, the designer is most interested in the analysis of the failure of the structure during such scenarios. As argued before, the design process of pre-stressed concrete yield parametric solutions. Therefore, the designer is involved in the intersection between decision-making and numerical calculations. In this regard, Burgoyne (2002) argues, â€Å"the human designer alternates between decision-making and computational challenges until the design is complete† (p.549). However, simple calculations are conducted first since they are repeated again in case the design fails to work. Complicated calculations are normally executed last when the design engineer is completely sure that the design will work. New Developments in the Pre-stressed Concrete For many decades now, pre-stressed concrete has been used in the construction of structures such as bridges all over the world. Pre-stressed concrete has dramatically grown due to the rise of its advantages such as higher lifecycle and the initial cost of making the concrete bridge. Pre-stressed concrete has great features over steel bridges because of its huge characteristics in aesthetic and economic aspects compared to concrete bridges, which have been reinforced. Recently, most pre-stressed concrete bridges have deteriorated before serving their estimated life span. This situation is caused by various factors such as environmental factors and corrosion. Consequently, concerns have been raised in the design and construction of pre -stressed concrete and its long-term durability (Mutsuyoshi Hai 2010). Therefore, civil engineers have adopted and applied a number of innovative technologies of pre-stressed concrete during the actual construction of projects as well as in their developments. In addition, some structures used in the construction of pre-stressed concrete have been presented to represent state of the art technologies. Development of new structures for pre-stressed bridges requires using an external pre-stressing technique, which produces externally pre-stressed concrete bridges that are designed using pre-stressing tendons, which are placed outside the section with concrete but within the boundaries of the cross-section of the girder. The idea behind external pre-stressing is widely advantageous. It is now becoming more popular in the building of medium and long-span bridges. Some of the advantages are the ability to control and adjust tendon forces, ease inspection of tendons while they are built, and reduction in thickness of the web. To increase performance of pre-stressed concrete bridges, new innovative technologies have been adopted to make this possible. These technologies include PC bridges, which have tendons that are highly eccentric externally. Although, externally pre-stressed PC bridges are well known and are highly advantageous, their flexural strength is lower compared to that of internally bonded tendons because of the eccentric tendons being smaller and limited by the ties of the girder section as well as the reduced eccentric tendon at the definite flexural failure. Extra-dosed PC bridges comprise a type of system that is structured in a way that tendons have been installed outside and above the major girder with a short deviation of towers being situated at supports. With regard to Virlogeux (1998) argues, â€Å"Extra-dosed PC bridges have a girder height that is lower than that of the ordinary girder bridges† (p.19). This case reduces the weight of t he structure. Thirdly, bridges made from pre-stressed concrete and possessing webs from steel possess grooved steel plates with less weight. These are better instead of using the concrete web because corrugated steel can withstand shear forces while not absorbing the unwanted stresses brought by pre-stressing thus efficiently enabling pre-stressing of up and down concrete deck slabs (Virlogeux 1998). In fact, corrugated webs made form steel are known to possess incredible shear resistance coupled with buckling rà ©sistance. Raju, (2009) develops this argument further by stating, â€Å"Lightweight corrugated steel web plates cause about 25% reduction in self-weight of main girders enabling the usage of longer spans† (p.93). They also reduce the cost of construction. Conclusion Pre-stressed concrete offer a myriad of advantages compared to the reinforced concrete. From the discussions of the paper, these merits range from increased spans length of a beam that can be simply sup ported to reduction of the dimensions of the beam without sacrificing the strength of the structure constructed using the pre-stressed concrete beams. Since the weight of a beam is also less, the strength of the supports required is also reduced. The paper held that the advantages have prompted hefty research on how such beams can be cheaply manufactured since they are currently finding wide range of applications in a variety of fields such as nuclear power plants, rails, and road bridges having long spans and even in construction of roofs for building requiring large floor areas. Bibliography Billington, D, ‘Historical Perspective on Prestressed Concrete’, PCI Journal, vol. 1, no. 3, 2004, pp. 14-30. Burgoyne, C, Design of Prestressed Concrete Beams Using Expert Systems, Imperial College of Science and Technology, London, 2002. Mutsuyoshi, H N Hai, Recent technology of pre-stressed concrete bridges in Japan, Saitama University, Tokyo, 2010. Raju, K, Pre-Stressed Concr ete, McGraw Hill, New York, 2009. Virlogeux, M, Non-linear Analysis of Externally Prestressed Structures, Proceedings of FIP Symposium, London, 1998.

A Culturally Defined Nation

There is nothing to define the country more than culture. Culture is a unified power to integrate people, economics and politics. For people, this is attribution. In the words of Mahatma Gandhi, 'culture of the people exists in the soul and soul of people' culture has established a set of traditional morals that will eventually be inherited throughout humanity. It becomes a part of life, even the most diverse people can return. Cultural nationalism defines the state by sharing culture. Nationwide membership qualifications are completely voluntary (they can not get cultures at once), they are not genetic (If you grew up in other cultures, the members' children are seen as foreigners It will be done). China's nationalism is an example of cultural nationalism. Because there are a few ethnic minorities in China. (Chinese nationalists include Taiwanese nationalists who claim to reject mainland Chinese government but have mainland China) Cultural conservatives will help protect the country 's heritage, or a common culture that is not defined at the border. Shared culture may be as different as Western culture or Chinese culture. In the United States, the term cultural conservatism may imply a conservative position in cultural warfare. Even in the face of major changes, cultural conservatives still keep traditional thinking. They firmly believe in traditional values ​​and traditional politics and often have a sense of nationalism Cultural nationalism is a type of nationalism where the state is defined by a common culture. It is an intermediate position between national nationalism and civil nationalism. Therefore, it will focus on the national identity formed by cultural tradition rather than the concept of common ancestors and races. Cultural nationalism does not tend to appear in the independence movement, but rather has a place in a wider nationalist ideology. Therefore, the position of the moderate faction of Flanders, Hinduism nationalism may be cult ural nationalism, and these movements include forms of national nationalism and ethnic mysticism. The fact that European and American media are focusing on Western nationalism generally reflects the influence of defining the identity of citizens as existing demographic and political systems as rapidly changing demographic data . In contrast, the minorities and religious organizations have weakened the competitiveness over the universe in Chinese culture due to the one-party system and the government's control over the media. China's nationalism is determined by the relationship between China and other countries, especially the past 150 years of historical experience.

Postmodernism and Metanarratives Essay Example | Topics and Well Written Essays - 1500 words

Postmodernism and Metanarratives - Essay Example The essay "Postmodernism and Metanarratives" states the postmodernism and discovers our liberation from metanarratives. In the department of American philosophy, postmodernism approach is little accepted to knowledge and truth. A metanarrative is an idea that people think it’s a comprehensive explanation of knowledge or historical experience. It is a global cultural narrative schema that explains and orders experience and knowledge. As used, Meta means â€Å"about â€Å"while a narrative is a story that is built in a fashion that is sequential. A metanarrative is therefore a story that explains a story encompassing other small stories within schemes that are totalizing. This notion, that reality is community oriented, also appeals to very few Christian theologians. Because there is no any universality accepted postmodern philosophy, but there are many, there are few consistent themes that happen to emerge from every mainstream postmodern writer. The many issues surrounding p ostmodernism today leaves us asking ourselves if we have been liberated from metanarratives and if we should be. The main theme of postmodern philosophy is that it denies the objective truth, which is universal. This is well declared in a statement that is so famous, â€Å"incredulity towards metanarrative†. A meatanarrative is a unifying story that tries to tell about the world. People should be skeptical of broad explanations like those ones. The statement, that God so loved the world is treated as nonsensical by postmodernists.

Engine system for the Airbus A3200 Assignment Example | Topics and Well Written Essays - 1250 words

Engine system for the Airbus A3200 - Assignment Example The FADEC controls the fuel injection and timing; hence, optimize engine power. This adds the considerable amount of wiring to the system due to the needed separate power supply for backup from the alternator. The extra weight of parts of FADEC system has to be checked and recalculated for adjustment. FADEC has cockpit controls and other extra switches added to this system to control the fuel pump. These systems are protected by the FADEC power supply (Gunston, 1990)). The ECU has a 3D memory map, which controls fuel injection under varied circumstances for instance, air pressure density and the air temperature, with respect to throttle settings and the RPM. The Electronic Control Unit can sense barometric pressure and respond by injecting fuel. The spark plug ignition timing is controlled depending on load for each throttle settings. The ignition timing variations yields faster engine starting and smoother operations with the variable loads. The FADEC engine does not need chocking d uring starting since the ECU controls fuel for every cylinder and assists in retarding the ignition. FADEC system does not use the carburettor and the ignition and does not also depend on aircraft electrical system (Guttman, 2009). On the other hand, in the hydromechanical control system, the driver is in control of the aircraft power plant using an internal combustion engine. The sensors and control are the alternator and the battery masters. The battery master activates the battery contractor that connects the battery to the electrical bus aircraft. Alternator master applies power to the field circuit of the alternator to activate the circuit. The two switches provide power to the aircraft systems. The throttle sets up the required power level and controls the massive air-flow rate in the carburetted engines that are delivered to the cylinder. Pitch control adjust the speed unit, which then adjusts the propeller pitch and controls the load required by the engine in maintaining the RPM. The mixture control will in turn set the needed fuel to add to the airflow intake. At high altitudes, the oxygen levels reduce and, therefore, volume of the fuel must readjust to the required air-fuel mixture. The ignition switch opens the ‘P’’lead circuit by activating the magnetos. The magnetron maintains the process of sending the output voltage to spark plugs and connects the engine through the gearing. Movement in the crankshaft causes the magnetrons to generate voltage for sparking (Hispano-Suiza, 2001). TASK 1: FADEC SYSTEM OF THE V2500-A5 ON THE AIRBUS A320 SYSTEM LAYEROUT DIAGRAM FIG1: The AIRBUS A320 FADEC system layout for the V2500 engine The FADEC system for V2500 is designed with EEC, the HMU and the sensors as the components that form the core of the engine system. The other component that is assigned to systems is the ignition system (Ian, 1990). Forces necessary for movement of startar vanes are brought about by the use of air pressure. Con trol valves from the hydraulic part is arranged centrally in HMU or decentralized around the actuators with FMU fixed in fuel distribution system. The alternator that is located at the accessory gear box is the main power supply. The aircraft electrical system provides alternative power supply and is used in case of FADEC alternator fails. The FADEC system requires relatively low power since this power is only used for EEC operation, the servo valves and also the sensors. All the components controlled by FADEC systems

Integrated Marketing communication Assignment Example | Topics and Well Written Essays - 500 words

Integrated Marketing communication - Assignment Example have to be included to create space or new roles and responsibilities brought in by the new concept brought about by the Girls next-door TV show (Clow & Baack, 2012). The external stakeholders include customers, those who watch the TV show and those who are against it. All these people will be affected by the new events because some customers will like the idea and some may not want to be associated with it. The show lovers could be attracted to the Olive Gardens’ restaurants while those who are against the show may decide to cut their link with the restaurants (Clow & Baack, 2012). For casual observers of media, the Sexiest Girls of Olive Garden will appear to be a sponsorship because of several factors. First, the show will feature the name of the restaurant, which to them will mean that it is sponsored by Olive Gardens. Secondly, Olive Garden had not accepted or denied whether it funds the show or not. Therefore, for casual observers of the media, they would ride on the notion that the show is funded by the restaurant. This event is an instance in which damage-control programs were in order. Olive Garden is understood through a brand and image of family, friends and fun. However, despite the fact that Kendra Wilkinson mentioned Olive Garden as a genuine fan and with sincerity, it came as a promotion strategy. This is the damage that the Sexiest Girls of Olive Garden show seems to control. This show is a follow up event of what had already occurred (James, 2007). I agree with Kendra Wilkinson that Olive Garden could afford to appear a little edgy without detracting from its family friendly brand. Olive Garden is not just about family but also about friends and fun. Therefore, appearing edgy would center on the fun part of its brand. Olive Garden will be able to attract the people who watch The Girls Next Door who are not its customers yet. They could join the Olive Garden fraternity as friends or even family because these groups exist among the watchers.